Many consumers have had the experience of hearing a sales pitch and being sufficiently impressed to purchase the goods or services, only to find that the reality was somewhat less than anticipated. When the purchase involves a device or service that we tend to rely on daily, and which potentially binds us to that service for years to come, this can be a very bitter pill to swallow. With cell phone plans that typically span two years, buyers need to be sure that the service as well as the phone itself will meet their expectations.
Smart shopping up front can certainly go a long way in assuring that consumers get the cell phone and se
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